Social media brand identity

I was tasked with creating an identity for a new music promotion brand to be used across Twitter, Facebook and YouTube social media platforms. The brand name Dose is a reference to the addictive nature of music discovery, and so I decided to focus on the idea of the brand being a ‘prescription’ for those that needed their ‘dose’ of new music. This idea informed the development of a logomark design that references the checkboxes found on prescription sheets. The colours of the brand are bright and vibrant with the intention being to attract attention when viewed within the confines of busy social media feeds.

I provided the logomark in various web formats, along with various graphics designed to the specifications of each social media platform, and a template project file for Adobe Premiere Pro so that promotional videos can be uploaded with consistent graphics.